Just the Facts is the Alcohol Tobacco and Other Drugs (ATOD) Advisory Council’s prevention approach involving social norms marketing.
When asked, students often overestimate the percentage of their peers who use alcohol and other drugs. When they overestimate, they justify use by their peers and are more likely to use themselves. Our goal is to challenge and correct students' misperceptions of peer alcohol, tobacco, and other drug use. We will accomplish our goal through promoting all the positive student choices & behaviors occurring at Cedarburg High School.
The Cedarburg School District has embarked on an ATOD prevention project in the middle and high school, grades 6 through 12. This prevention program is grounded in science-based, research driven social norms theory and social marketing strategies, (Berkowitz & Perkins, 1986). Research has shown that the strongest predictors of student drug use are their attitudes toward use and their perceptions of peer use. Experts recommend correcting misperception about peer use as a primary strategy. Correcting misperceptions by promoting actual norms for student use has resulted in decreased drinking by students and has increased prevalence of healthy protective behaviors such as refusing alcohol when offered.
The project proposes to accomplish: 1) correct misperceptions of student ATOD use; 2) increase the use of normative prevention statements; and 3) increase parent, faculty and staff that report having a conversation with a middle or high school student about ATOD.
To get involved in this exciting project or for more information, please contact; Joe Koch, ATOD Coordinator, CedarburgSchool District. 262-376-6601 or e-mail: firstname.lastname@example.org
Just the Facts Posters